A lot of great ideas and new functionality came out of the Google I/O conference this week. While I can’t wait to play with the new Google Maps, one of the more immediate updates was new functionality available in Gmail. The idea that with proper code snippets, you can now allow actions from right within your inbox.
So what does that mean?
What we’re talking about is providing users with the ability to click on a button within an email that can send a request and receive a response. No clicking on a link and having to click again on a web page, with this update all of that can be taken care of inside a message.
Imagine the possibilities.