Welcome to the CQ Roll Call Advocacy & Engagement Solutions blog

Welcome to the new Congress.org. As the inventor of online advocacy, CQ Roll Call’s Advocacy and Engagement division has always viewed Congress.org as a vehicle for those in the advocacy space to share, learn, participate in conversation and effectively advocate their issue. However, it’s no secret that in todays evolving digital world, in order to successfully advocate, organizations have to work twice as hard to differentiate their brand and position themselves as the authoritative voice on an issue. Often, organizations are challenged with how behavior around advocacy has changed.

Advocacy is no longer linear – it’s not just sending a letter or signing a petition, or liking a Facebook page. Today, advocacy is about organizing the fragmented conversations happening around an issue and transforming that conversation into engagement and action. Today, a successful advocacy campaign can only be achieved if your brand is positioned as a thought leader – becoming synonymous with your issue.

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Actions Within Gmail – Grassroots Implications

A lot of great ideas and new functionality came out of the Google I/O conference this week. While I can’t wait to play with the new Google Maps, one of the more immediate updates was new functionality available in Gmail. The idea that with proper code snippets, you can now allow actions from right within your inbox.

So what does that mean?

What we’re talking about is providing users with the ability to click on a button within an email that can send a request and receive a response. No clicking on a link and having to click again on a web page, with this update all of that can be taken care of inside a message.

Imagine the possibilities.

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