Consumers spend millions of dollars each year ordering “local” roses, lilies, daffodils, and floral displays from thousands of websites all across the states. Most online sites simply gather the order, charge an extra fee to the customer, and then contact a local florist to deliver flowers. Local in this context means the flowers come from a local merchant even if the online florist is thousands of miles away.
Some online florists advertise that they are “local,” and this is interpreted to mean the website is actually located in the community where the flowers originated. The issue has been hotly debated in state legislatures for two years now as lawmakers attempt to sort out whether advertising associated with these sales is deceptive. Predictably local florists and their national competitors are on opposite sides of this issue.