Actions Within Gmail – Grassroots Implications

A lot of great ideas and new functionality came out of the Google I/O conference this week. While I can’t wait to play with the new Google Maps, one of the more immediate updates was new functionality available in Gmail. The idea that with proper code snippets, you can now allow actions from right within your inbox.

So what does that mean?

What we’re talking about is providing users with the ability to click on a button within an email that can send a request and receive a response. No clicking on a link and having to click again on a web page, with this update all of that can be taken care of inside a message.

Imagine the possibilities.

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Activating Engaged Users

The title of this one could have also been “Success Through Microtargeting.”

While not professed often online, there’s no shortage of love for @Mailchimp here in the Advocacy and Engagement department. We leverage their system day in and day out to help our clients reach their stakeholders through newsletters, marketing efforts and more.

That appreciation is what drew us to their latest blog post – Billy Reid Rewards Engaged Customers With Exclusive Sales. The quick summary, a clothing line, Billy Reid, uses the metrics made available by Mailchimp to microtarget specific users, sending them specially targeted emails and generating results, in this case increased revenue from current customers.

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